OpenAI might rebrand its data centers as ‘AI compute campuses’
Data centers are deeply unpopular. But what if we called them something else?
Distribution is becoming the scarce asset in AI. Companies with default surfaces, large audiences, or payment relationships can capture more value than model-only players.
Who is affected
- consumer AI companies
- advertisers
- product growth teams
Industries
- advertising
- consumer internet
- productivity software
Question to watch: Who owns the surface where users first encounter the AI feature?